CONTACT
MarTech Systems that Power Enrollment & Retention
We help universities implement, optimize, and own the marketing technology stack that drives digital learning growth — from CRM to automation to analytics.
CONTACT
The Backbone of Sustainable Growth.
A unified MarTech stack turns marketing into an engine — integrating CRM, automation, and analytics to attract, convert, and retain students at scale.
About Me
I am Danny Berrido, Account Lead for MarTech at 3os. I help universities and online learning teams maximize their MarTech stacks.
I have spent years designing marketing and enrollment systems that actually work: clean data, efficient workflows, and tools that connect smoothly. My focus is to build an ecosystem that drives student recruitment, tracks performance clearly, and scales without adding tech debt.
At 3os, I work with institutions to implement, maintain, and optimize CRM, CDP, automation, analytics, tracking, and unified data flows that keep marketing, IT, and enrollment moving as one.
Testimonials
Here’s what people are saying
Services
Let me handle the systems,
so you can focus on growth.
CONTACT
Full Stack Implementation & Integration
We handle the complete setup of your MarTech stack including CRM, CDP, automation, analytics, and attribution with clean data flows and integrated AI support. Everything works together seamlessly across platforms like Salesforce, HubSpot, Marketo, and Google Analytics.
Workflow Automation and AI Agents
We design smart workflows and automations to run your marketing around the clock. We deploy traditional AI agents to handle routine tasks and apply Gen AI for content personalization and campaign variations so your outreach stays fresh and efficient.
Data Analytics & Performance Tracking
We build a solid measurement framework with GTM, GA4, server-side tagging, UTMs, pixels, and clear dashboards. We add AI-driven insights to highlight trends and use Gen AI to generate recommendations so you can act quickly on what works best.
Custom API Integrations & Site Optimization
We handle the tricky bits: API connections, custom scripts, and site tweaks to keep your web properties fast, SEO-friendly, and conversion-focused.
Cross Team Alignment and AI Readiness
We connect marketing, IT, enrollment, and data teams under a unified MarTech strategy. We train your staff to use AI tools effectively and apply Gen AI responsibly so every team benefits from automation, insights, and smarter decision making.
How It Works
We move through three simple phases — strategy, blueprint, execution.
Deep Dive Audit
We start by mapping your entire MarTech environment to see what’s working and what’s getting in the way.
- Funnel and lead flow mapping
- CRM, CDP, and automation audit
- Data tracking and analytics gap analysis (GTM, GA4, UTM structure)
- Insight report with clear priorities and quick wins
Solution Design
Next, we build the plan to connect your tools, teams, and goals.
- Detailed workflow blueprints for automation and lead scoring
- CRM logic and audience segmentation
- Integration plan for platforms like Salesforce, HubSpot, Marketo, and Google Analytics
- Implementation roadmap your team can rally behind
Build & Maintain
Finally, I stand up the system, close the gaps, and make sure your team owns it long-term.
- Rollout and configuration of CRM, CDP, and automation tools
- Campaign and workflow setup for cross-channel marketing
- Tagging, server-side tracking, and custom reporting dashboards
- Playbooks, training, and ongoing support to keep everything running smoothly
Built, Tested and Proven.
We’ve been in the room. We’ve built the model. We know what it takes. We’ve helped institutions accomplish the following:
Launch 120+ Online Programs
Scale to 1k+ Students in Under 18 Months
Generate $18M Tuition in One Cycle
Meet the Team
Led by the People Who Built It Before
Every project is partner-led and hands-on. You’ll work directly with our founding team from strategy through execution. We bring in a trusted bench of specialists to support implementation — always guided by the plan we build together.
Danny Berrido
Partner, Business Processes
and Workflows
Strategy and growth lead focused on business process and workflow management systems.
Humberto Hernandez Ariza, Ed.D.
Partner, Instructional Design and
Faculty Model
Online learning expert with deep expertise in instructional design and faculty systems.
Jovan Ivanoski
Partner, Technology and
System Integration
Technical architect specializing in data infrastructure and system integration.
Build your online future confidently, clearly, with 3os.
We help you scale every part of your online operation — from strategic alignment to course design, workflows, and systems architecture.
©️ 2025 3os, LLC. All Rights Reserved.
Learn More
Home
About Us
Our Process
Content Hub
Services
3os Accelerator
Institutional Alignment
Course Design and Delivery
Business Process and Workflows
Technology Architecture
AI Solutions
Support
Contact
Privacy Policy
Home
About Us
Services
Our Process
Content Hub
CONTACT US
MarTech Systems that Power Enrollment & Retention
We help universities implement, optimize, and own the marketing technology stack that drives digital learning growth — from CRM to automation to analytics.
CONTACT
The Backbone of Sustainable Growth.
A unified MarTech stack turns marketing into an engine — integrating CRM, automation, and analytics to attract, convert, and retain students at scale.
About Me
I am Danny Berrido, Account Lead for MarTech at 3os. I help universities and online learning teams maximize their MarTech stacks.
I have spent years designing marketing and enrollment systems that actually work: clean data, efficient workflows, and tools that connect smoothly. My focus is to build an ecosystem that drives student recruitment, tracks performance clearly, and scales without adding tech debt.
At 3os, I work with institutions to implement, maintain, and optimize CRM, CDP, automation, analytics, tracking, and unified data flows that keep marketing, IT, and enrollment moving as one.
Testimonials
Here’s what people are saying
Services
Let me handle the systems,
so you can focus on growth.
CONTACT
Full Stack Implementation & Integration
We handle the complete setup of your MarTech stack including CRM, CDP, automation, analytics, and attribution with clean data flows and integrated AI support. Everything works together seamlessly across platforms like Salesforce, HubSpot, Marketo, and Google Analytics.
Workflow Automation and AI Agents
We design smart workflows and automations to run your marketing around the clock. We deploy traditional AI agents to handle routine tasks and apply Gen AI for content personalization and campaign variations so your outreach stays fresh and efficient.
Data Analytics & Performance Tracking
We build a solid measurement framework with GTM, GA4, server-side tagging, UTMs, pixels, and clear dashboards. We add AI-driven insights to highlight trends and use Gen AI to generate recommendations so you can act quickly on what works best.
Custom API Integrations & Site Optimization
We handle the tricky bits: API connections, custom scripts, and site tweaks to keep your web properties fast, SEO-friendly, and conversion-focused.
Cross Team Alignment and AI Readiness
We connect marketing, IT, enrollment, and data teams under a unified MarTech strategy. We train your staff to use AI tools effectively and apply Gen AI responsibly so every team benefits from automation, insights, and smarter decision making.
How It Works
We move through three simple phases — strategy, blueprint, execution.
Deep Dive Audit
We start by mapping your entire MarTech environment to see what’s working and what’s getting in the way.
- Funnel and lead flow mapping
- CRM, CDP, and automation audit
- Data tracking and analytics gap analysis (GTM, GA4, UTM structure)
- Insight report with clear priorities and quick wins
Solution Design
Next, we build the plan to connect your tools, teams, and goals.
- Detailed workflow blueprints for automation and lead scoring
- CRM logic and audience segmentation
- Integration plan for platforms like Salesforce, HubSpot, Marketo, and Google Analytics
- Implementation roadmap your team can rally behind
Build & Maintain
Finally, I stand up the system, close the gaps, and make sure your team owns it long-term.
- Rollout and configuration of CRM, CDP, and automation tools
- Campaign and workflow setup for cross-channel marketing
- Tagging, server-side tracking, and custom reporting dashboards
- Playbooks, training, and ongoing support to keep everything running smoothly
Built, Tested and Proven.
We’ve been in the room. We’ve built the model. We know what it takes. We’ve helped institutions accomplish the following:
Scale to 1k+ Students in Under 18 Months
Launch 120+ Online Programs
Generate $18M Tuition in One Cycle
Meet the Team
Led by the People Who Built It Before
Every project is partner-led and hands-on. You’ll work directly with our founding team from strategy through execution. We bring in a trusted bench of specialists to support implementation — always guided by the plan we build together.
Danny Berrido
Partner, Business Processes and Workflows
Strategy and growth lead focused on business process and workflow management systems.
Humberto Hernandez Ariza, Ed.D.
Partner, Instructional Design and Faculty Model
Online learning expert with deep expertise in instructional design and faculty systems.
Jovan Ivanoski
Partner, Technology and System Integration
Technical architect specializing in data infrastructure and system integration.
Build your online future confidently, clearly, with 3os.
We help you scale every part of your online operation — from strategic alignment to course design, workflows, and systems architecture.
©️ 2025 3os, LLC. All Rights Reserved.
Learn More
Home
About Us
Our Process
Content Hub
Services
3os Accelerator
Institutional Alignment
Course Design and Delivery
Business Process and Workflows
Technology Architecture
AI Solutions
Support
Contact
Privacy Policy
Home
About Us
Services
Our Process
Content Hub
CONTACT US
MarTech Systems that Power Enrollment & Retention
We help universities implement, optimize, and own the marketing technology stack that drives digital learning growth — from CRM to automation to analytics.
CONTACT
The Backbone of Sustainable Growth.
A unified MarTech stack turns marketing into an engine — integrating CRM, automation, and analytics to attract, convert, and retain students at scale.
About Me
I am Danny Berrido, Account Lead for MarTech at 3os. I help universities and online learning teams maximize their MarTech stacks.
I have spent years designing marketing and enrollment systems that actually work: clean data, efficient workflows, and tools that connect smoothly. My focus is to build an ecosystem that drives student recruitment, tracks performance clearly, and scales without adding tech debt.
At 3os, I work with institutions to implement, maintain, and optimize CRM, CDP, automation, analytics, tracking, and unified data flows that keep marketing, IT, and enrollment moving as one.
Testimonials
Here’s what people are saying
Services
Let me handle the systems,
so you can focus on growth.
CONTACT
Full Stack Implementation & Integration
We handle the complete setup of your MarTech stack including CRM, CDP, automation, analytics, and attribution with clean data flows and integrated AI support. Everything works together seamlessly across platforms like Salesforce, HubSpot, Marketo, and Google Analytics.
Workflow Automation and AI Agents
We design smart workflows and automations to run your marketing around the clock. We deploy traditional AI agents to handle routine tasks and apply Gen AI for content personalization and campaign variations so your outreach stays fresh and efficient.
Data Analytics & Performance Tracking
We build a solid measurement framework with GTM, GA4, server-side tagging, UTMs, pixels, and clear dashboards. We add AI-driven insights to highlight trends and use Gen AI to generate recommendations so you can act quickly on what works best.
Custom API Integrations & Site Optimization
We handle the tricky bits: API connections, custom scripts, and site tweaks to keep your web properties fast, SEO-friendly, and conversion-focused.
Cross Team Alignment and AI Readiness
We connect marketing, IT, enrollment, and data teams under a unified MarTech strategy. We train your staff to use AI tools effectively and apply Gen AI responsibly so every team benefits from automation, insights, and smarter decision making.
How It Works
We move through three simple phases — strategy, blueprint, execution.
Deep Dive Audit
We start by mapping your entire MarTech environment to see what’s working and what’s getting in the way.
- Funnel and lead flow mapping
- CRM, CDP, and automation audit
- Data tracking and analytics gap analysis (GTM, GA4, UTM structure)
- Insight report with clear priorities and quick wins
Solution Design
Next, we build the plan to connect your tools, teams, and goals.
- Detailed workflow blueprints for automation and lead scoring
- CRM logic and audience segmentation
- Integration plan for platforms like Salesforce, HubSpot, Marketo, and Google Analytics
- Implementation roadmap your team can rally behind
Build & Maintain
Finally, I stand up the system, close the gaps, and make sure your team owns it long-term.
- Rollout and configuration of CRM, CDP, and automation tools
- Campaign and workflow setup for cross-channel marketing
- Tagging, server-side tracking, and custom reporting dashboards
- Playbooks, training, and ongoing support to keep everything running smoothly
Built, Tested and Proven.
We’ve been in the room. We’ve built the model. We know what it takes. We’ve helped institutions accomplish the following:
Launch 120+ Online Programs
Scale to 1k+ Students in Under 18 Months
Generate $18M Tuition in One Cycle
Meet the Team
Led by the People Who Built It Before
Every project is partner-led and hands-on. You’ll work directly with our founding team from strategy through execution. We bring in a trusted bench of specialists to support implementation — always guided by the plan we build together.
Danny Berrido
Partner, Business Processes and Workflows
Strategy and growth lead focused on business process and workflow management systems.
Humberto Hernandez Ariza, Ed.D.
Partner, Instructional Design and Faculty Model
Online learning expert with deep expertise in instructional design and faculty systems.
Jovan Ivanoski
Partner, Technology and System Integration
Technical architect specializing in data infrastructure and system integration.
Build your online future confidently, clearly, with 3os.
We help you scale every part of your online operation — from strategic alignment to course design, workflows, and systems architecture.
©️ 2025 3os, LLC. All Rights Reserved.
Learn More
Home
About Us
Our Process
Content Hub
Services
3os Accelerator
Institutional Alignment
Course Design and Delivery
Business Process and Workflows
Technology Architecture
AI Solutions
Support
Contact
Privacy Policy